Efficient Market Hypothesis (EMH)

The Efficient Market Hypothesis, developed by Eugene Fama in 1970, is one of the most debated theories in finance. It argues that asset prices fully reflect all available information, making it impossible to consistently "beat the market."

Core Concept

In an efficient market:

  • Prices adjust rapidly and accurately to new information
  • Securities are fairly priced at all times
  • No investor can consistently earn risk-adjusted excess returns
  • Active management cannot systematically outperform passive strategies

The Three Forms of EMH

Each form makes progressively stronger claims about what information is reflected in prices:

Weak Form Efficiency

Claim: Prices reflect all historical market data (past prices, volume, trading patterns).

What's ReflectedAnalysis That Won't WorkAnalysis That Might Work
Past pricesTechnical analysisFundamental analysis
Historical volumeChart patternsInsider information
Previous returnsMomentum strategies

Implication: Technical analysis is useless. You cannot predict future prices by studying past prices.

Semi-Strong Form Efficiency

Claim: Prices reflect all publicly available information (financial statements, news, economic data).

What's ReflectedAnalysis That Won't WorkAnalysis That Might Work
All public informationTechnical analysisInsider information
Financial statementsFundamental analysis
Economic dataNews-based trading
Analyst reports

Implication: Neither technical NOR fundamental analysis can produce excess returns. By the time you read a financial statement or news article, the price has already adjusted.

Strong Form Efficiency

Claim: Prices reflect ALL information, including private (insider) information.

What's ReflectedAnalysis That Won't Work
All public informationTechnical analysis
All private informationFundamental analysis
Insider knowledgeInsider trading

Implication: Even insiders cannot profit from their information. This form is generally NOT supported by evidence—insider trading prosecutions prove that private information has value.

Summary of EMH Forms

FormInformation ReflectedTechnical AnalysisFundamental AnalysisInsider Trading
WeakPast prices/volumeUselessMay workMay work
Semi-StrongAll public infoUselessUselessMay work
StrongAll info (public + private)UselessUselessUseless

Evidence For and Against EMH

Evidence Supporting EMH

Active Manager Performance:

  • Over 15 years, 88% of large-cap active managers underperform the S&P 500
  • Only about 29% of active funds beat their benchmark over a decade
  • Outperformance is rarely persistent—this year's winners are often next year's losers

Market Reactions:

  • Stock prices adjust within minutes to earnings announcements
  • Merger arbitrage opportunities disappear almost instantly
  • Index inclusion effects occur immediately upon announcement

Challenges to EMH (Market Anomalies)

AnomalyDescriptionChallenge to EMH
January EffectSmall stocks outperform in JanuaryPredictable pattern should not exist
MomentumRecent winners continue winning short-termPast returns shouldn't predict future
Value PremiumLow P/B stocks outperform long-termPublicly available info shouldn't provide edge
Small-Cap EffectSmall stocks outperform large (historically)Size is public information
Market BubblesPrices deviate dramatically from fundamentalsPrices should reflect fair value

Behavioral Finance Critique

Behavioral finance argues that:

  • Investors are not always rational
  • Cognitive biases lead to systematic errors
  • Markets can remain irrational longer than you can remain solvent
  • Examples: Overconfidence, herding, loss aversion, anchoring

Investment Implications

If You Believe Markets ARE Efficient:

StrategyRationale
Passive indexingCan't beat the market, so match it
Minimize costsFees reduce returns without adding value
Focus on asset allocationPrimary driver of long-term returns
Tax efficiencyOne area you can control
Broad diversificationDon't try to pick winners

If You Believe Markets Are INEFFICIENT:

StrategyRationale
Active managementSkilled managers can exploit mispricings
Research and analysisInformation analysis can add value
Concentrated positionsHigh-conviction ideas can outperform
Factor investingExploit known anomalies

The Practical View

Most investment professionals take a middle ground:

  • Markets are mostly efficient, most of the time
  • Some inefficiencies exist, especially in less-followed markets
  • Active management can add value, but it's difficult and costly
  • A combination of passive (core) and active (satellite) may be optimal

On the Exam

Series 65 frequently tests:

  • Identifying which form of EMH is described in a scenario
  • Understanding what analysis is useful under each form
  • Recognizing investment implications of market efficiency
  • Knowing that strong form is NOT supported by evidence

Key Takeaways

  1. EMH claims prices reflect available information
  2. Weak form: Past prices reflected—technical analysis useless
  3. Semi-strong: All public info reflected—fundamental analysis useless
  4. Strong form: All info reflected—NOT supported by evidence
  5. Most active managers underperform their benchmarks
  6. If markets are efficient, passive indexing is the logical choice
Test Your Knowledge

According to the semi-strong form of EMH, which type of analysis could potentially produce excess returns?

A
B
C
D
Test Your Knowledge

If markets are efficient, an investor's best strategy would be:

A
B
C
D
Test Your Knowledge

Which form of the Efficient Market Hypothesis is generally NOT supported by empirical evidence?

A
B
C
D