Prohibited Practices

Investment advisers and their representatives are prohibited from engaging in various unethical and illegal practices. NASAA has established model rules that define prohibited conduct, and violations can result in administrative sanctions, civil liability, and criminal penalties.

NASAA Model Rule on Prohibited Conduct

The NASAA Prohibited Conduct Model Rule defines practices that constitute dishonest or unethical conduct for investment advisers and IARs.

Categories of Prohibited Conduct

CategoryExamples
MisrepresentationGuaranteeing against loss, false credentials, misleading performance
Fraud and DeceitMaterial misstatements, manipulative devices, false documentation
Conflicts of InterestUndisclosed compensation, improper borrowing/lending
Trading AbusesFront-running, churning, unauthorized trading
Information MisuseInsider trading, breach of confidentiality

Misrepresentation Violations

Guarantee Against Loss

Absolutely Prohibited: Advisers cannot guarantee that a client will not lose money.

  • Cannot guarantee specific returns
  • Cannot promise to make client whole after losses
  • Cannot use language implying no risk of loss

Misrepresenting Qualifications

  • Claiming credentials not actually held
  • Misrepresenting experience or track record
  • Falsely claiming regulatory approvals or licenses
  • Misrepresenting registration status (SEC vs. state)

Performance Claims

  • Showing only winning trades (cherry-picking)
  • Using hypothetical results without disclosure
  • Comparing to inappropriate benchmarks
  • Omitting material facts about past performance

Trading Abuse Violations

Front-Running

ElementDescription
DefinitionTrading ahead of client orders based on advance knowledge
ViolationUsing knowledge of pending client orders to profit
ExampleBuying stock personally before executing client buy order
Why ProhibitedViolates duty of loyalty; takes opportunity from client

Churning

ElementDescription
DefinitionExcessive trading to generate commissions
Elements Required(1) Excessive trading, (2) Control by adviser, (3) Intent or recklessness
IndicatorsHigh turnover ratio, transactions inconsistent with objectives
Why ProhibitedDisregards client's interests for adviser's benefit

Churning Indicators

IndicatorDescription
Turnover RatioAnnualized trading volume ÷ average account equity
Cost-to-Equity RatioTotal costs ÷ average equity (if >2% monthly, suspicious)
In-and-Out TradingBuying and selling same securities frequently
Unsuitable TradingActive trading in conservative accounts

Unauthorized Trading

  • Trading without client authorization
  • Exceeding scope of discretionary authority
  • Falsifying client consent
  • Trading in accounts without written discretionary authorization

Compensation and Conflict Violations

Undisclosed Compensation

All compensation must be disclosed:

  • Fees, commissions, markups
  • Revenue sharing arrangements
  • Soft dollar benefits
  • Referral fees
  • Any other economic benefit

Borrowing From/Lending to Clients

Generally Prohibited with limited exceptions:

  • Exception: Client is in the lending business (bank, lending institution)
  • Exception: Both parties are family members (some states)
  • Creates conflicts of interest
  • Impairs objectivity

Sharing in Client Profits or Losses

Prohibited unless:

  • Adviser's share is proportionate to capital contribution
  • Written agreement exists
  • Client is a "qualified client" (net worth >$2.2 million or AUM >$1.1 million with adviser)

Information Misuse

Insider Trading

ElementDescription
Material InformationInformation a reasonable investor would consider important
Non-PublicNot yet disclosed to the public
ProhibitionCannot trade or tip others based on MNPI
LiabilityCivil and criminal penalties

Tipping

Passing material non-public information to others who then trade is equally prohibited, whether or not the tipper trades personally.

Selling Away

Definition: Engaging in securities transactions outside the employing firm without firm knowledge or approval.

Elements:

  • Private securities transactions
  • Not through employing firm
  • Without firm supervision
  • May constitute fraud

Consequences:

  • Disciplinary action
  • Termination
  • Regulatory sanctions
  • Civil and criminal liability

Personal Trading Policies

Code of Ethics Requirements

All investment advisers must adopt a written code of ethics including:

RequirementDescription
Standards of ConductEthical standards for advisory personnel
Compliance ObligationDuty to comply with securities laws
Personal Trading RulesRestrictions on personal securities transactions
Reporting RequirementsHoldings and transaction reporting
Violation ReportingProcedures for reporting violations

Access Person Requirements

"Access persons" (those with access to nonpublic information about client trades or holdings) must:

  • Report personal securities holdings initially and annually
  • Report personal securities transactions quarterly
  • Pre-clear trades in certain securities
  • Follow restricted and watch lists

On the Exam: Guaranteeing against loss is ALWAYS prohibited—this is frequently tested. Know the elements of churning (excessive trading + control + intent) and front-running (trading ahead of client orders).

Key Takeaways

  • Guaranteeing against loss is absolutely prohibited
  • Front-running and churning are serious violations
  • All compensation must be disclosed
  • Borrowing from/lending to clients is generally prohibited
  • Insider trading and tipping are federal offenses
  • Code of ethics with personal trading policies required
Test Your Knowledge

Front-running is:

A
B
C
D
Test Your Knowledge

Churning is prohibited because it:

A
B
C
D
Test Your Knowledge

An investment adviser guarantees a client that they will not lose money. This is:

A
B
C
D