Inflation & Deflation

Understanding inflation and deflation is critical for investment advisers because they directly affect purchasing power—the real value of money and investment returns. A client's nominal return means nothing if inflation has eroded its purchasing power.

What Is Inflation?

Inflation is a general increase in prices and a corresponding decrease in the purchasing power of money. When inflation occurs, each dollar buys fewer goods and services than before.

Causes of Inflation

Demand-Pull Inflation

  • Too much money chasing too few goods
  • Economy growing faster than productive capacity
  • Consumer and business demand exceeds supply
  • Often occurs during economic expansions

Cost-Push Inflation

  • Rising production costs push up prices
  • Causes include: higher wages, raw material costs, energy prices
  • Supply chain disruptions can trigger cost-push inflation
  • Can occur even during weak economic conditions

Measuring Inflation

Investment advisers must understand the key inflation measures:

Consumer Price Index (CPI)

The Consumer Price Index (CPI) is the most widely used measure of inflation:

FeatureDescription
What It MeasuresPrice changes for a basket of consumer goods and services
Who PublishesBureau of Labor Statistics (monthly)
ComponentsHousing, food, transportation, medical care, apparel, recreation, education
Primary UseAdjusting Social Security benefits, tax brackets, TIPS

Core CPI excludes volatile food and energy prices to show underlying inflation trends.

Producer Price Index (PPI)

The Producer Price Index (PPI) measures wholesale price changes:

FeatureDescription
What It MeasuresPrices received by domestic producers
TimingLeading indicator for CPI (producer costs flow to consumer prices)
UseEarly warning sign for consumer inflation

GDP Deflator

The GDP Deflator is the broadest measure of inflation:

  • Includes all goods and services in GDP (not just a fixed basket)
  • Adjusts automatically as spending patterns change
  • Used to calculate "real" (inflation-adjusted) GDP

Real vs. Nominal Returns

This concept is critical for investment advisers to understand and communicate to clients:

TermDefinitionExample
Nominal ReturnThe stated return on an investmentBond pays 5%
Real ReturnReturn after adjusting for inflation5% - 3% inflation = 2%

Formula: Real Return ≈ Nominal Return − Inflation Rate

Example

A client earns a 7% return on their portfolio while inflation is 3%:

  • Nominal return: 7%
  • Real return: 7% − 3% = 4%
  • The 4% represents the actual increase in purchasing power

Critical Insight: If a bond pays 3% and inflation is 4%, the real return is negative 1%. The client is losing purchasing power even though they're receiving positive nominal returns.


Effects of Inflation on Investments

Different asset classes respond differently to inflation:

Investment TypeEffect of InflationExplanation
Fixed-rate bondsHurtFixed payments lose purchasing power
Cash and savingsHurtPurchasing power erodes
Common stocksMixedCompanies may pass costs to consumers, but margins can suffer
Real estateGenerally benefitsHard asset; values and rents often rise with inflation
CommoditiesGenerally benefitsPrices rise with inflation
TIPSProtectedPrincipal adjusts with CPI
Floating-rate securitiesProtectedRates adjust with market rates

Treasury Inflation-Protected Securities (TIPS)

TIPS are Treasury bonds specifically designed to protect against inflation:

FeatureHow It Works
Principal adjustmentFace value increases with CPI
Interest paymentsFixed rate paid on adjusted principal
MaturityInvestor receives greater of adjusted or original principal
Deflation protectionCannot receive less than original face value

Example: A $1,000 TIPS with 2% coupon during 3% inflation:

  • Principal adjusts to $1,030
  • Interest payment: 2% × $1,030 = $20.60 (vs. $20 originally)

What Is Deflation?

Deflation is a general decrease in prices and an increase in the purchasing power of money. While this sounds positive, deflation is actually more dangerous than moderate inflation.

Dangers of Deflation

ProblemExplanation
Delayed purchasesConsumers wait for lower prices, reducing demand
Declining revenuesBusinesses earn less as prices fall
Debt burden increasesFixed debt payments become harder to make with falling income
Deflationary spiralLower prices → lower profits → layoffs → less spending → even lower prices

Historical Example

The Great Depression saw severe deflation, with prices falling over 25%. Wages and profits collapsed, unemployment soared, and the debt burden became crushing for borrowers.


Inflation's Impact on Different Client Situations

Investment advisers must consider how inflation affects different clients:

Retirees on Fixed Income

ConcernAdviser Response
Fixed income loses purchasing powerInclude TIPS, I-Bonds, or inflation-adjusted annuities
Social Security adjusts for CPIExplain that adjustments may not fully cover their expenses
Healthcare costs rise faster than CPIPlan for higher healthcare inflation

Younger Accumulators

ConcernAdviser Response
Long time horizon to grow wealthStocks historically outpace inflation long-term
Wages may rise with inflationHuman capital provides some inflation protection
Home purchase becomes more expensiveLocked mortgage payments become easier over time with inflation

High-Net-Worth Clients

ConcernAdviser Response
Real estate and alternative assetsOften provide inflation hedges
TIPS and commoditiesConsider as portfolio diversifiers
Tax brackets adjust with inflationBut capital gains don't—can create hidden tax increases

In Practice: How Investment Advisers Apply This

Portfolio construction for inflation protection:

  • Include TIPS for explicit inflation protection
  • Consider real estate (REITs or direct ownership)
  • Evaluate commodities as inflation hedges
  • Review bond duration—longer duration bonds suffer more from unexpected inflation
  • Stocks provide some long-term inflation protection through pricing power

Client communication:

  • Always discuss returns in real terms, not just nominal terms
  • Help clients understand that "safe" investments like CDs may lose purchasing power
  • Explain that inflation is the "silent tax" on savings

On the Exam

The Series 65 exam tests your understanding of:

  1. Real vs. nominal returns — calculating and explaining the difference
  2. Inflation measures — CPI, PPI, GDP deflator
  3. TIPS — how they protect against inflation
  4. Investment impact — which asset classes benefit/suffer from inflation
  5. Purchasing power — the real-world impact of inflation on clients

Expect 2-3 questions on inflation. Common formats include calculating real returns and identifying which investments protect against inflation.


Key Takeaways

  • Inflation erodes purchasing power; deflation increases it but is economically dangerous
  • CPI is the most common inflation measure; PPI is a leading indicator
  • Real return = Nominal return − Inflation rate
  • Fixed-rate bonds and cash are hurt most by unexpected inflation
  • TIPS, real estate, and commodities provide inflation protection
  • Investment advisers must discuss returns in real terms with clients
  • Negative real returns mean clients are losing purchasing power despite positive nominal returns
  • Deflation is rare but can create a dangerous deflationary spiral
Test Your Knowledge

Which investment is MOST negatively affected by unexpected inflation?

A
B
C
D
Test Your Knowledge

An investor earns a 7% return on her portfolio while inflation is 2.5%. What is her approximate real rate of return?

A
B
C
D
Test Your Knowledge

The Consumer Price Index (CPI) is published by:

A
B
C
D