Replacement Regulations

Policy replacement occurs when a new insurance policy is purchased and an existing policy is surrendered, lapsed, or otherwise terminated. Replacement transactions are heavily regulated to protect consumers from inappropriate replacements.

Definition of Replacement

Under the NAIC Life Insurance and Annuities Replacement Model Regulation, a replacement occurs when a new policy is purchased and, in connection with the sale:

Action on Existing PolicyDescription
LapsedPremium payments discontinued
ForfeitedPolicy terminated for non-payment
SurrenderedPolicy voluntarily terminated
ReducedBenefits or values reduced
ConvertedChanged to reduced paid-up or extended term
AmendedMaterially changed
ReissuedIssued with reduced benefits
Used to FinanceValues used to pay new policy premiums

Financed Purchase

A financed purchase is a specific type of replacement where:

  • Funds are obtained from an existing policy (withdrawal, surrender, or loan)
  • Those funds are used to pay premiums on the new policy
  • The transaction effectively replaces old coverage with new

Exam Tip: Replacement includes not just direct surrenders, but also using policy loans or withdrawals to fund new policies. This is called a financed purchase.

Why Replacement Is Regulated

Consumer Protection Concerns

RiskDescription
Loss of BenefitsMay lose valuable policy provisions
New ContestabilityStarts new 2-year contestability period
New Suicide ExclusionRestarts suicide exclusion period
Higher PremiumsOlder age means higher costs
Surrender ChargesMay incur fees on surrendered policy
Tax ConsequencesMay trigger taxable gains
MisrepresentationMay be based on false information

Historical Context

Replacement regulations were developed in response to market conduct examinations that found insurers using misleading tactics to encourage policyholders to replace existing coverage without proper disclosure of potential disadvantages.

Duties of the Replacing Producer

When a replacement is involved, the replacing producer (selling the new policy) has specific duties:

Before the Application

DutyRequirement
Determine if ReplacementAsk about existing coverage
Replacement QuestionInclude question on application
Signed StatementObtain signed statement about existing policies

Disclosure Requirements

DocumentPurpose
Notice to ApplicantExplains replacement and its implications
Policy ComparisonShows differences between old and new
Important NoticeWarns about potential disadvantages

The Notice to Applicant Must Include

  • Advising consumer to contact existing insurer
  • Statement about potential disadvantages of replacement
  • Recommendation to compare policies carefully
  • Information about free-look period

Documentation Duties

  1. Submit signed replacement forms to insurer
  2. Provide copies to applicant
  3. Maintain records of all replacement disclosures
  4. Leave all materials with applicant

Duties of the Replacing Insurer

The replacing insurer (the new policy's company) also has obligations:

DutyRequirement
Verify ReplacementDetermine if replacement is involved
Notify Existing InsurerSend notice within 5 business days
Provide ComparisonEnsure policy summary or illustration provided
Monitor Agent ComplianceVerify agent fulfilled duties
Maintain RecordsKeep replacement documentation 5+ years

Notification to Existing Insurer

The replacing insurer must send written notice to the existing insurer containing:

  • Applicant's name and new policy details
  • Information about the existing policy being replaced
  • Copy of any sales material used in the replacement

Consumer Disclosure Requirements

Important Notice Regarding Replacement

Consumers must receive a clear notice explaining:

InformationDetails
DefinitionWhat constitutes a replacement
Potential DisadvantagesRisks of replacing coverage
Comparison RightsRight to receive policy comparison
Free-Look PeriodRight to return new policy
Contact InformationHow to reach existing insurer

The Comparison Statement

When replacement is involved, consumers should receive:

  • Summary of existing policy benefits and values
  • Summary of proposed policy benefits and costs
  • Analysis of surrender charges or penalties
  • Tax implications of replacement
  • Any loss of guaranteed insurability

Duties of the Existing Insurer

When notified of a potential replacement, the existing insurer must:

DutyRequirement
Provide InformationSend in-force illustration or policy summary
Respond PromptlyWithin 30 days of request
Assist ConsumerHelp consumer understand existing coverage
Conservation AttemptMay contact consumer (ethical limits)

When Replacement Rules Don't Apply

Replacement regulations typically do not apply to:

ExceptionDescription
Group PoliciesEmployer-sponsored coverage
Credit InsuranceTied to specific loans
Same Insurer/Same PlanInternal exchanges or upgrades
Term ConversionsConverting term to permanent with same company
Qualified Exchanges1035 exchanges (specific rules apply)

Key Point: Even when formal replacement rules don't apply, producers still have ethical duties to act in the client's best interest and provide accurate information.

Test Your Knowledge

Which of the following is considered a replacement transaction?

A
B
C
D
Test Your Knowledge

When a replacement is involved, the replacing insurer must notify the existing insurer within:

A
B
C
D
Test Your Knowledge

One disadvantage of replacing a life insurance policy is:

A
B
C
D