Key Takeaways
- Only 15-20% of clients are ideal whole life candidates—learn to identify them
- Leading with cash value instead of death benefit reduces trust scores by 30%
- Whole life properly positioned to the right client has 95% persistency vs. 80% when mis-sold
Whole Life Practice
Client Question: "Should I get whole life instead of term?"
Only 15-20% of clients are ideal whole life candidates. These scenarios help you identify them and position the product appropriately.
The Legacy Planner
A wealthy client wanting to leave an inheritance
Setup
A 60-year-old successful business owner wants to ensure their grandchildren receive a significant inheritance regardless of what happens to their business or investments.
Client says:
“I've done well, but I've also seen fortunes disappear. My grandfather built a business and my father lost most of it. I want to guarantee my grandchildren get something substantial, no matter what happens to the economy or my business. Is there a way to do that?”
Practice Objectives
- 1Understand their legacy goals
- 2Explain how whole life creates guaranteed legacy
- 3Discuss death benefit certainty regardless of market
- 4Address estate tax considerations if relevant
- 5Position whole life as part of an overall legacy strategy
The Special Needs Trust
Parents planning for a child with disabilities
Setup
Parents of a 15-year-old with autism are planning for his lifelong care. They've set up a special needs trust but need to fund it.
Client says:
“Our son Jacob has autism. He's going to need support his whole life—he'll never be fully independent. We've set up a special needs trust, but how do we make sure there's money in it when we're gone? He could live another 60 years after us.”
Practice Objectives
- 1Show deep understanding of their situation
- 2Explain why permanent coverage is essential here
- 3Discuss how whole life guarantees funding for the trust
- 4Consider coverage on both parents
- 5Handle this sensitive conversation with care
The Whole Life Skeptic
A client whose situation actually fits whole life but is skeptical
Setup
A 50-year-old high earner has maxed out all tax-advantaged accounts and wants additional tax-advantaged savings. They're skeptical of whole life but you think it might fit.
Client says:
“I max out my 401k, backdoor Roth, HSA—everything. I want more tax-advantaged savings. Someone mentioned whole life, but I've read it's a bad deal. Convince me why I'd ever buy whole life instead of just investing in index funds.”
Practice Objectives
- 1Acknowledge their skepticism is often valid
- 2Understand their specific goals and timeline
- 3Explain when whole life makes sense (their situation)
- 4Be honest about the trade-offs
- 5Only recommend if it genuinely fits—don't push
The Final Expense Conversation
An elderly client wanting to cover funeral costs
Setup
A 70-year-old wants to make sure their funeral and final expenses don't burden their children. They don't have much in savings.
Client says:
“I don't want my kids to have to pay for my funeral. I've seen families fight over that stuff. I just want a small policy—enough to cover cremation and maybe a little memorial. Nothing fancy. What's the smallest policy I can get?”
Practice Objectives
- 1Understand their specific wishes and budget
- 2Explain final expense/burial insurance options
- 3Discuss guaranteed issue if health is a concern
- 4Be sensitive to their financial situation
- 5Help them achieve peace of mind affordably