Key Takeaways

  • Virginia requires written notice and comparison when replacing life insurance or annuities
  • Producers must provide a signed Replacement Notice to the applicant
  • The replacing insurer must notify the existing insurer within 5 business days
  • Replacement records must be maintained for at least 5 years
  • Twisting and churning are prohibited practices subject to penalties
Last updated: January 2026

Virginia Replacement Rules

Replacement occurs when a new life insurance policy or annuity is purchased with the intent to terminate, surrender, or reduce coverage under an existing policy. Virginia has detailed regulations to protect consumers from unsuitable replacements.

Definition of Replacement

A replacement occurs when a new policy is purchased and:

  • An existing policy is lapsed, forfeited, or surrendered
  • Policy values are reduced or borrowed
  • Coverage is converted or reduced
  • Policy is reissued with reduced values
  • Policy is amended to reduce benefits

Required Disclosures

Replacement Notice

The producer must provide the applicant with a Replacement Notice that includes:

ItemRequirement
ComparisonSide-by-side of existing and new policy
Surrender ValuesCurrent and projected values
Death BenefitsComparison of coverage amounts
Premium CostsCost difference over time
Surrender ChargesCharges for early termination
New ContestabilityNew 2-year period starts

Notice to Existing Insurer

Within 5 business days of receiving the application, the replacing insurer must notify the existing insurer:

  • Name of policyholder
  • Policy number being replaced
  • Name of new insurer
  • Type of new coverage

Conservation Period

The existing insurer has an opportunity to contact the policyholder:

  • Explain the value of existing coverage
  • Offer options to preserve the policy
  • Cannot make false statements about new insurer
  • Must respect policyholder's final decision

Prohibited Practices

Twisting

Twisting is the practice of misrepresenting the terms or benefits of an existing policy to induce a policyholder to replace it.

Examples of twisting:

  • Falsely claiming existing policy is "worthless"
  • Misrepresenting surrender values
  • Hiding surrender charges of replacement
  • Exaggerating benefits of new policy

Penalties for twisting:

  • License suspension or revocation
  • Fines
  • Civil liability to harmed consumers
  • Criminal prosecution in severe cases

Churning

Churning is excessive replacement of policies to generate commissions.

Red flags for churning:

  • Multiple replacements in short periods
  • Same client replacing policies repeatedly
  • Pattern across producer's book of business
  • Surrender charges not disclosed

Records Retention

Virginia requires producers and insurers to maintain replacement records:

Record TypeRetention Period
Replacement notices5 years
Comparison statements5 years
Suitability documentation5 years
Client correspondence5 years

Producer Responsibilities

Before recommending a replacement, the producer must:

  1. Compare the existing and proposed policies objectively
  2. Consider whether replacement is in client's best interest
  3. Disclose all relevant information including costs
  4. Document the basis for the recommendation
  5. Ensure client understands the consequences

Exam Tip: Remember that a new 2-year incontestability and suicide exclusion period begins with a replacement policy. This is an important disclosure item.

Test Your Knowledge

Within how many business days must the replacing insurer notify the existing insurer of a replacement in Virginia?

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Test Your Knowledge

How long must replacement records be maintained in Virginia?

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