Key Takeaways

  • The Utah Insurance Commissioner investigates complaints and can impose penalties including license revocation and fines up to $5,000 per violation
  • Utah requires 24 hours of continuing education every 2 years, including 3 hours of ethics education
  • Producers must disclose any criminal convictions, administrative actions, or pending charges on applications
  • Utah has specific advertising standards requiring accuracy, clarity, and identification of the insurer
  • The replacement regulation requires specific disclosures and comparison information when replacing existing policies
Last updated: January 2026

Consumer Protection and Regulatory Compliance

Utah has comprehensive consumer protection regulations enforced by the Utah Insurance Department. Producers must understand their compliance obligations to serve clients effectively and maintain their licenses.

The Utah Insurance Department

Role and Authority

The Utah Insurance Department, led by the Insurance Commissioner, is responsible for:

FunctionDescription
LicensingIssue, renew, suspend, and revoke producer licenses
RegulationEstablish rules for insurance transactions
EnforcementInvestigate violations and impose penalties
Consumer ProtectionHandle complaints and protect public interest
Market ConductExamine insurer practices

Commissioner's Powers

The Commissioner can:

  1. Investigate all claims and complaints of legal violations
  2. Examine insurer and producer records
  3. Issue cease and desist orders to stop violations
  4. Impose fines up to $5,000 per violation
  5. Suspend or revoke licenses for cause
  6. Refer matters to the Attorney General for prosecution

Complaint Process

StepAction
1. ReceiptConsumer files complaint with Department
2. ReviewDepartment evaluates for jurisdiction
3. InvestigationEvidence gathered, parties interviewed
4. ResolutionInformal resolution or formal action
5. EnforcementPenalties imposed if warranted

Producer Licensing Requirements

Initial Licensing

To become licensed in Utah, applicants must:

RequirementDetails
AgeAt least 18 years old
EducationComplete pre-licensing course
ExaminationPass state licensing exam
Background checkFingerprinting and criminal history review
ApplicationSubmit complete application with fees
DisclosureReveal all criminal/administrative history

License Types

License LineCovers
PropertyReal and personal property coverage
CasualtyLiability and related coverages
Personal LinesIndividual property and casualty
LifeLife insurance products
HealthAccident and health insurance

Continuing Education Requirements

Utah requires continuing education for license renewal:

RequirementSpecification
Hours required24 hours every 2 years
Ethics hours3 hours of ethics required
Renewal cycleBiennial (every 2 years)
CarryoverNo carryover of excess hours

Disclosure Requirements

Producers MUST disclose:

  • All criminal convictions (misdemeanors and felonies)
  • Pending criminal charges
  • Administrative actions in any jurisdiction
  • Civil proceedings related to insurance
  • Changes in status after initial licensing

Warning: Failure to disclose may result in denial of application or revocation of license after issuance.


Advertising Standards

General Requirements

All insurance advertising must be:

StandardRequirement
TruthfulNo false or misleading statements
ClearUnderstandable to ordinary consumers
CompleteInclude material information
IdentifiableClearly identify the insurer
Not deceptiveAvoid misleading impressions

Prohibited Advertising Practices

ProhibitedExample
False testimonialsFake or misleading endorsements
Untrue statementsExaggerating benefits or coverage
Incomplete comparisonHiding unfavorable facts
Misleading statisticsUsing data deceptively
Unfair disparagementFalse criticism of competitors

Required Disclosures in Advertising

Advertisement TypeRequired Disclosure
All advertisingName of insurer
Rate quotesBasis for rate (if conditional)
Guarantee claimsSpecific limitations
TestimonialsIf compensated

Replacement Regulations

When Replacement Rules Apply

Replacement regulations apply when:

  • A new policy will replace an existing policy
  • The existing policy will be surrendered, lapsed, or reduced
  • Funds from existing policy will be used for new policy

Required Disclosures

When replacement is proposed, producer must:

DisclosurePurpose
Replacement noticeInform client replacement is occurring
Comparison statementShow differences between policies
Surrender cost disclosureReveal penalties for leaving existing policy
Waiting period warningExplain new policy incontestability periods

Suitability Determination

Before recommending replacement, producer must determine:

  • Is the new policy suitable for client's needs?
  • Are there surrender charges or penalties on existing policy?
  • Will benefits be lost (e.g., grandfathered provisions)?
  • Is the client's health status a concern for new underwriting?
  • Is there a legitimate reason for the replacement?

Documentation Requirements

DocumentRetention
Replacement forms5 years
Comparison information5 years
Client acknowledgments5 years
Correspondence5 years

Privacy and Confidentiality

Protected Information

Producers must protect:

  • Personal identification information
  • Financial account information
  • Health information
  • Insurance application details
  • Claims information

Privacy Requirements

RequirementApplication
NoticeInform clients of privacy practices
ConsentObtain permission before sharing
SecurityProtect information from unauthorized access
DisposalProperly destroy records when no longer needed

Information Sharing Rules

Sharing TypePermitted?
With insurer for underwritingYes
With third parties for marketingOnly with consent
For claims investigationYes (related parties)
With law enforcement (subpoena)Yes
Casual disclosureNever

Penalties for Violations

Administrative Penalties

ViolationPotential Penalty
First offenseWarning, fine, or short suspension
Repeat offenseIncreased fines, longer suspension
Serious violationLicense revocation
Pattern of violationsPermanent bar from industry

Monetary Penalties

Under Utah Code 31A-2-308:

Violator TypeMaximum Penalty
Individual producerUp to $2,500 per violation
Other persons/entitiesUp to $5,000 per violation
Profit recoveryUp to twice the profit gained

Important: Each day a violation continues may be considered a separate violation.

License Actions

ActionEffect
SuspensionTemporary inability to conduct business
RevocationPermanent loss of license
ProbationContinued license with conditions
DenialApplication rejected

Consumer Rights in Utah

Right to Information

Consumers have the right to:

  • Receive clear explanation of coverage
  • Understand premium calculations
  • Know producer's compensation arrangements
  • Receive copies of policies and endorsements

Right to Fair Treatment

Consumers are entitled to:

  • Non-discriminatory treatment
  • Timely response to inquiries
  • Fair claims handling
  • Honest representation

Right to Complain

Consumers can:

  • File complaints with Utah Insurance Department
  • Request investigation of producer/insurer conduct
  • Receive response to complaints
  • Seek remedies for violations

How to File a Complaint

MethodContact
Onlineinsurance.utah.gov
Phone(801) 538-3800
MailUtah Insurance Department, Salt Lake City
EmailDepartment complaint form

Producer Obligation: Producers must cooperate fully with Department investigations and respond truthfully to all inquiries.

Test Your Knowledge

How many hours of continuing education must Utah P&C producers complete every two years?

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D
Test Your Knowledge

What is the maximum penalty the Utah Insurance Commissioner can impose on an individual producer per violation?

A
B
C
D
Test Your Knowledge

When recommending a policy replacement, a Utah producer must provide all of the following EXCEPT:

A
B
C
D
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