Key Takeaways
- All advertising must include the licensed name of the supervising broker or brokerage firm
- Blind ads (without broker identification) are prohibited in Kansas
- Advertising must be truthful and not misleading or deceptive
- Team names must be registered with KREC and include broker name in advertising
- Internet and social media advertising must comply with the same rules as traditional advertising
Last updated: January 2026
Kansas Advertising Requirements
Kansas has specific advertising requirements for real estate licensees. Violations can result in disciplinary action by KREC.
Broker Identification Required
The Basic Rule
All advertising must include the licensed name of the supervising broker or brokerage firm:
| Advertising Type | Broker Name Required? |
|---|---|
| Yard signs | Yes |
| Print ads | Yes |
| Online listings | Yes |
| Social media | Yes |
| Business cards | Yes |
| Flyers/brochures | Yes |
| Radio/TV ads | Yes |
No Blind Ads
Blind ads (advertising without broker identification) are prohibited:
| Prohibited | Why |
|---|---|
| "Home for Sale" with only phone number | No broker identification |
| "Call 555-1234 for great deal" | Cannot identify as licensee |
| Personal website without broker name | Missing required disclosure |
Key Point: Consumers must be able to identify that the advertisement is from a licensed real estate professional.
Truthful Advertising
Requirements
All advertising must be:
| Requirement | Description |
|---|---|
| Truthful | No false statements |
| Accurate | Correct property information |
| Not misleading | No deceptive implications |
| Not deceptive | No hidden terms or conditions |
Prohibited Practices
| Practice | Example |
|---|---|
| False claims | "Best deal in town" if untrue |
| Misleading prices | Advertising lower price than actual |
| Bait and switch | Advertising property not for sale |
| Hidden conditions | Not disclosing material terms |
Team and Group Advertising
Team Name Requirements
If licensees operate as a team:
| Requirement | Details |
|---|---|
| KREC registration | Team name must be registered |
| Broker name included | Supervising broker name required |
| Not misleading | Cannot suggest separate company |
| Consistent use | Same name on all materials |
Examples
| Acceptable | Not Acceptable |
|---|---|
| "Smith Team at ABC Realty" | "Smith Team" (no broker) |
| "Johnson Group - XYZ Brokers" | "Johnson Realty" (misleading) |
Internet and Social Media
Online Advertising Rules
The same rules apply to internet advertising:
| Platform | Requirements |
|---|---|
| Company website | Broker name clearly displayed |
| Listing sites | Broker identification in listing |
| Social media | Broker name in profile/posts |
| Email signatures | Broker affiliation included |
Social Media Considerations
| Requirement | Application |
|---|---|
| Profile identification | State licensed status and broker |
| Property posts | Include broker name |
| Testimonials | Must be truthful |
| Disclosure | Identify as advertising |
Property Advertising
Required Information
Property advertisements should include:
| Element | Required? |
|---|---|
| Broker name | Yes |
| Accurate description | Yes |
| Truthful price | Yes |
| Material conditions | Yes |
| Fair housing compliance | Yes |
Fair Housing in Advertising
Advertising must comply with fair housing laws:
| Prohibited | Examples |
|---|---|
| Discriminatory language | "Perfect for families" (familial status) |
| Targeted exclusion | "Adults only" |
| Preference statements | "Christian community" |
| Limiting language | "No children allowed" |
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Test Your Knowledge
What must all Kansas real estate advertising include?
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Test Your Knowledge
A Kansas licensee creates a social media post about a listing. What is required?
A
B
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D