Key Takeaways

  • Georgia provides a 10-day free look period for life insurance and annuities
  • Georgia law protects seniors from financial exploitation under Title 30
  • Producers must exercise heightened care when recommending products to seniors
  • Senior-targeted marketing must comply with advertising standards
  • Georgia follows federal regulations for many senior protections
Last updated: January 2026

Georgia Senior Consumer Protections

Georgia provides protections for senior consumers with specific laws addressing financial exploitation and product suitability.

Free Look Periods

Georgia provides free look periods for insurance:

Standard Free Look Periods

Product TypeFree Look Period
Life Insurance10 days
Annuities10 days
Long-Term Care30 days
Medicare Supplement30 days

What the Free Look Allows

During the free look:

  • Review the policy completely
  • Return for full premium refund
  • No penalty for returning
  • No questions asked

Exam Tip: Georgia's standard free look is 10 days for life insurance and annuities, but 30 days for LTC and Medicare Supplement.

Georgia Senior Protection Laws

Protection Against Financial Exploitation

Georgia Title 30 (Dependent Persons) provides protections:

ProtectionRequirement
Prohibited ConductFinancial exploitation prohibited
ReportingMandatory reporting of suspected abuse
PenaltiesCriminal prosecution
Civil RemediesVictims can pursue damages

Signs of Exploitation

Producers should watch for:

  • Sudden changes in financial decisions
  • New "advisors" or "friends" involved
  • Pressure from third parties
  • Senior cannot explain transactions
  • Signs of confusion or coercion

Enhanced Suitability for Seniors

When working with seniors, consider:

Senior-Specific Factors

FactorConsideration
Life ExpectancySurrender period vs. life expectancy
Liquidity NeedsFunds needed for healthcare?
Cognitive AbilityDoes senior understand?
Fixed IncomeIs premium affordable?
Existing CoverageDuplicate policies?
Medicaid ImpactEffect on benefits?

Red Flags for Senior Sales

The Commissioner scrutinizes:

  • Surrender periods past age 85
  • Long surrender periods (10+ years)
  • High surrender charges
  • Complex products
  • Pattern of replacements

Senior Seminar Rules

Georgia regulates marketing events:

Requirements

RequirementDetails
IdentificationMust identify as insurance sales
Balanced InformationPresent risks and benefits
No High PressureCannot pressure decisions
DisclosureIdentify producer and insurer

Prohibited Practices

  • Implying government endorsement
  • Using scare tactics
  • Creating false urgency
  • Making impossible guarantees
  • Discouraging family consultation

Replacement Protections

Georgia requirements for senior replacements:

Documentation

RequirementDetails
ComparisonSide-by-side old and new
Surrender ChargesBoth contracts
BenefitsWhat is gained and lost
AcknowledgmentSenior signs understanding

Penalties for Senior Violations

Georgia provides penalties for violations:

Criminal Penalties

Under Georgia law, exploitation of an elder can be:

SeverityClassification
Under $500Misdemeanor
$500-$5,000Felony
Over $5,000Felony (enhanced)

Administrative Penalties

ViolationPotential Penalty
Unsuitable saleFine, suspension
Pattern of violationsLicense revocation
Senior exploitationCriminal referral
Consumer harmRequired restitution

Aggravating Factors

Commissioner considers:

  • Victim's age and vulnerability
  • Financial harm caused
  • Whether intentional
  • Prior disciplinary history

Commissioner Resources

The Commissioner provides senior resources:

Consumer Assistance

ResourceDescription
Consumer HotlineDirect assistance
Fraud UnitReport suspected abuse
EducationSenior-focused programs
Medicare CounselingGeorgiaCares program

GeorgiaCares

State Health Insurance Assistance Program (SHIP):

  • Free Medicare counseling
  • Help with Medicare decisions
  • Understanding benefits
  • Available statewide

Exam Tip: Georgia's SHIP program is called GeorgiaCares. It provides free Medicare counseling to seniors.

Test Your Knowledge

What is the free look period for life insurance in Georgia?

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What is GeorgiaCares?

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Which factor should producers consider when recommending annuities to seniors?

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What is the free look period for Medicare Supplement in Georgia?

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What must producers report under Georgia law?

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