Key Takeaways

  • Florida provides a 14-day free look period for life insurance (21 days for annuities)
  • Florida law specifically protects senior consumers (age 65+) from financial exploitation
  • Producers must exercise heightened care when recommending products to seniors
  • Florida's Senior Protection laws provide civil and criminal penalties for exploitation
  • Senior-targeted marketing must comply with advertising standards
Last updated: January 2026

Florida Senior Consumer Protections

Florida provides extensive protections for senior consumers, particularly those age 65 and older, with specific laws addressing financial exploitation and unsuitable sales.

Free Look Periods

Florida provides free look periods for insurance products:

Standard Free Look Periods

Product TypeFree Look Period
Life Insurance14 days
Annuities21 days
Long-Term Care30 days
Medicare Supplement30 days

What the Free Look Allows

During the free look period:

  • Review the policy completely
  • Return for full premium refund
  • No penalty for returning
  • No questions asked

Exam Tip: Florida's annuity free look is 21 days, life insurance is 14 days, and LTC is 30 days. Know these differences for the exam.

Florida Senior Protection Laws

Exploitation of Elderly Persons

Florida Statute 825.103 prohibits financial exploitation of elderly persons (65+):

ProtectionRequirement
Prohibited ConductExploiting elderly for financial gain
ReportingMandatory reporting of suspected abuse
PenaltiesCriminal prosecution
Civil RemediesVictims can sue for damages

Signs of Financial Exploitation

Producers should watch for:

  • Sudden changes in financial decisions
  • New "advisors" or "friends" involved
  • Pressure from third parties
  • Senior cannot explain transactions
  • Signs of confusion or coercion

Enhanced Suitability for Seniors

When working with seniors, producers must consider:

Senior-Specific Factors

FactorConsideration
Life ExpectancyWill surrender period exceed life expectancy?
Liquidity NeedsWill funds be needed for healthcare?
Cognitive AbilityDoes senior understand the product?
Fixed IncomeIs premium affordable?
Existing CoverageAre there duplicate policies?
Medicare/MedicaidHow will purchase affect benefits?

Red Flags for Senior Sales

DFS and OIR scrutinize sales with:

  • Surrender periods extending past age 85
  • Long surrender periods (10+ years)
  • High surrender charges
  • Complex products
  • Pattern of replacements

Senior Seminar Rules

Florida regulates marketing events targeting seniors:

Requirements for Senior Events

RequirementDetails
IdentificationMust identify as insurance sales
No False UrgencyCannot pressure immediate decisions
Balanced InformationPresent risks and benefits
DisclosureIdentify producer and insurer

Prohibited Practices

  • Implying government or Medicare endorsement
  • Using scare tactics
  • Creating false urgency
  • Making impossible guarantees
  • Discouraging family consultation

Senior Replacement Protections

Florida has requirements when replacing insurance for seniors:

Replacement Documentation

RequirementDetails
ComparisonSide-by-side of old and new
Surrender ChargesBoth contracts
BenefitsWhat is gained and lost
AcknowledgmentSenior signs understanding

Penalties for Senior Violations

Florida provides significant penalties for violations involving seniors:

Criminal Penalties

Under F.S. 825.103 (Exploitation of Elderly):

ViolationClassification
$10,000-$50,0002nd degree felony
$50,000-$100,0001st degree felony
Over $100,0001st degree felony (enhanced)

Administrative Penalties

ViolationPotential Penalty
Unsuitable saleFine, suspension
Pattern of violationsLicense revocation
Senior exploitationCriminal referral
Consumer harmRequired restitution

Aggravating Factors

Regulators consider:

  • Victim's age and vulnerability
  • Financial harm caused
  • Whether conduct was intentional
  • Producer's prior history

DFS Senior Protection Resources

Florida DFS provides senior-focused resources:

Consumer Assistance

ResourceDescription
Senior HelplineDirect assistance
Fraud HotlineReport suspected abuse
Educational ProgramsSenior-focused education
SHINE ProgramMedicare counseling

SHINE Program

Serving Health Insurance Needs of Elders:

  • Free Medicare counseling
  • Help with Medicare choices
  • Understanding benefits
  • Available statewide

Exam Tip: Florida takes senior protection very seriously. The SHINE program is a unique Florida resource providing free Medicare counseling to seniors.

Test Your Knowledge

What is the free look period for life insurance in Florida?

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Test Your Knowledge

At what age does Florida's elderly protection statute (F.S. 825.103) apply?

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Test Your Knowledge

What is the SHINE program in Florida?

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Test Your Knowledge

Which factor should producers especially consider when recommending annuities to seniors?

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Test Your Knowledge

What classification of felony is exploiting an elderly person for $75,000 in Florida?

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