Key Takeaways

  • The New York Insurance Law prohibits misrepresentation, false advertising, and unfair claims practices
  • Rebating is prohibited in New York with no exceptions for producers
  • Twisting and churning are prohibited practices subject to license revocation and fines
  • New York requires insurers to acknowledge claims within 15 business days
  • Unfair discrimination in underwriting is prohibited except for actuarially justified factors
Last updated: January 2026

Unfair Trade Practices

The New York Insurance Law prohibits various unfair or deceptive practices in the P&C insurance industry.

Misrepresentation

Producers and insurers are prohibited from:

False Statements

  • Making false statements about policy terms or benefits
  • Misrepresenting the financial condition of an insurer
  • Using misleading policy illustrations
  • Making false statements about competitors
  • Misrepresenting the nature of insurance transactions

Examples of Misrepresentation

Prohibited StatementWhy It's Misrepresentation
"This policy covers everything"No policy covers all losses
"Your rates will never increase"Rates can and do change
"This is the only policy you need"May not be true
"You must buy today or lose rate"False urgency
"NYPIUA coverage is the same as standard"Coverage is more limited

False Advertising

New York prohibits deceptive insurance advertising:

  • Ads must be truthful and not misleading
  • Must clearly identify as insurance advertisement
  • Cannot use testimonials that are not genuine
  • Cannot imply government endorsement
  • Must include insurer's name
  • Cannot guarantee claims payment beyond policy terms

Rebating

Rebating is strictly prohibited in New York:

Prohibited

  • Returning part of premium to insured
  • Offering gifts of substantial value to induce purchase
  • Paying for referrals to unlicensed individuals
  • Sharing commission with non-licensed persons
  • Offering any inducement not in the policy

No Exceptions

Unlike some states that allow limited rebating, New York has no exceptions for producers.

Exam Tip: Remember that New York has NO rebating exceptions. This is often tested.

Twisting and Churning

Twisting

Making misrepresentations to induce replacement:

  • Falsely claiming existing policy is inadequate
  • Misrepresenting policy values
  • Hiding costs of replacement
  • Exaggerating benefits of new policy

Churning

Excessive replacement of policies to generate commissions:

  • Multiple replacements for same client
  • Pattern of replacements in book of business
  • Ignoring client's best interests

Penalties

ViolationPotential Penalty
First offenseWarning to suspension
Per violationUp to $5,000 fine
Pattern of violationsLicense revocation
Consumer harmRestitution required

Unfair Claims Practices

New York has specific claims handling requirements:

Claims Timeline Requirements

ActionTimeframe
Acknowledge claim15 business days
Begin investigationPromptly
Accept or deny claim30 days after investigation complete
Pay claims10 business days after settlement

Prohibited Claims Practices

  • Misrepresenting policy provisions to claimants
  • Failing to acknowledge claims promptly
  • Failing to communicate claim decisions
  • Denying claims without reasonable investigation
  • Offering substantially less than reasonable value
  • Delaying payment to force settlement
  • Not attempting good faith settlement when liability clear

Unfair Discrimination

New York prohibits unfair discrimination in P&C insurance:

Prohibited Basis

Insurers cannot discriminate based on:

  • Race
  • Color
  • Creed or religion
  • National origin
  • Disability
  • Sexual orientation
  • Gender identity

Permitted Underwriting Factors

  • Driving record (auto)
  • Claims history
  • Property condition
  • Location (with actuarial justification)
  • Age of structure
  • Safety features
Test Your Knowledge

Within how many business days must a New York insurer acknowledge receipt of a P&C claim?

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B
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D
Test Your Knowledge

Are there any rebating exceptions for New York insurance producers?

A
B
C
D