Key Takeaways

  • Idaho Code Section 41-1301 et seq. defines unfair methods of competition and unfair or deceptive acts in the insurance business
  • Misrepresentation, false advertising, defamation, and boycott are prohibited unfair trade practices
  • Rebating (offering inducements not in the policy) is strictly prohibited in Idaho with limited exceptions
  • Twisting (misrepresenting facts to induce policy replacement) and churning (excessive replacements for commissions) are serious violations
  • Violations can result in license revocation, fines up to $10,000 per violation, and potential criminal prosecution
Last updated: January 2026

Unfair Trade Practices and Prohibited Conduct

Idaho strictly regulates insurance trade practices to protect consumers and ensure fair competition. Understanding prohibited practices is essential for passing the exam and conducting business ethically.

Idaho Unfair Trade Practices Act

Legal Foundation

Idaho Code Title 41, Chapter 13 governs unfair trade practices:

  • Prohibits unfair methods of competition
  • Prohibits unfair or deceptive acts or practices
  • Authorizes Director to investigate and enforce
  • Establishes penalties for violations

Categories of Prohibited Conduct

CategoryDescription
MisrepresentationFalse statements about policies or insurers
False AdvertisingMisleading marketing materials
DefamationFalse statements harming competitors
Boycott and CoercionForcing others through threats
False Financial StatementsInaccurate insurer reports
Unfair DiscriminationArbitrary rate distinctions
RebatingInducements not in the policy
Unfair Claims PracticesBad faith claims handling

Misrepresentation

What Constitutes Misrepresentation

Making false or misleading statements about:

Policy Terms:

  • Benefits and coverage
  • Policy conditions
  • Exclusions and limitations
  • Premium amounts

Insurer Information:

  • Financial condition
  • Company ratings
  • Claims-paying ability
  • Ownership or affiliations

Dividends:

  • Promising specific dividend amounts
  • Guaranteeing dividend performance
  • Misrepresenting dividend nature

Examples of Misrepresentation

ViolationExample
Coverage Lies"This policy covers everything"
Premium Deception"Your rate will never increase"
Benefit ExaggerationOverstating policy benefits
Omitting ExclusionsFailing to explain key exclusions
False ComparisonsInaccurate competitor comparisons

Exam Tip: On the exam, any statement that is false, incomplete, or designed to mislead is likely misrepresentation. Choose answers that require complete and accurate disclosure.

Rebating

Idaho Rebating Prohibition

Rebating is offering anything of value not specified in the policy as an inducement to purchase:

Prohibited:

  • Sharing commission with policyholder
  • Giving gifts of significant value
  • Providing free services not in policy
  • Paying policyholder's bills
  • Kickbacks or referral payments

Not Considered Rebating:

  • Small promotional items (pens, calendars)
  • Legitimate policy dividends
  • Group insurance rate advantages
  • Volume discounts properly filed

Examples of Rebating

ProhibitedWhy It's Wrong
"I'll give you $100 if you buy this policy"Direct inducement
"Buy from me and I'll pay your first month"Commission sharing
"I'll give you a gift card for referring friends"Referral kickback
"Free legal services if you buy our insurance"Valuable inducement

Rebating Penalties

  • License suspension or revocation
  • Fines up to $10,000 per violation
  • Civil liability
  • Criminal prosecution possible

Twisting and Churning

Twisting

Twisting is misrepresenting policy terms to induce a policyholder to replace existing coverage:

Elements:

  1. Existing policy in force
  2. False or misleading statements made
  3. Purpose is to cause replacement
  4. Producer benefits (commission)

Examples:

  • "Your current policy is worthless"
  • "That company is going bankrupt" (false)
  • "You have no coverage for X" (false)
  • Omitting replacement costs (surrender charges)

Churning

Churning is excessive replacements to generate commissions:

Indicators:

  • Multiple replacements in short time
  • No benefit to policyholder
  • Surrender charges and fees incurred
  • Producer earns new commissions

Difference from Twisting:

  • Twisting: Uses misrepresentation
  • Churning: May not misrepresent, just excessive
  • Both harm the consumer
  • Both are prohibited

Defamation

What Is Defamation?

Making false statements that harm another's reputation:

In Insurance Context:

  • False statements about competitors
  • Disparaging other insurers' financial condition
  • False claims about competitor products
  • Libel (written) or slander (spoken)

Permitted:

  • Truthful comparisons
  • Accurate financial information
  • Honest product comparisons
  • Factual competitive analysis

Boycott, Coercion, and Intimidation

Prohibited Conduct

Boycott:

  • Refusing to do business to force action
  • Group refusal against an entity
  • Unlawful coordination against competitors

Coercion:

  • Threatening harm to induce action
  • Forcing purchase of particular coverage
  • Requiring insurance from specific provider
  • Tying product sales to insurance

Intimidation:

  • Threatening action to prevent claims
  • Intimidating claimants
  • Threatening employees or competitors

Unfair Claims Settlement Practices

Idaho Claims Handling Standards

Idaho law requires fair claims handling:

RequirementStandard
AcknowledgmentPromptly acknowledge receipt of claim
InvestigationConduct timely and thorough investigation
CommunicationKeep claimant informed of status
DocumentationDocument claim file completely
DecisionAccept or deny within reasonable time
PaymentPay promptly upon settlement

Unfair Claims Practices

Prohibited Conduct:

  1. Misrepresenting Coverage

    • Claiming coverage doesn't exist
    • Understating policy benefits
    • Denying valid claims
  2. Failing to Acknowledge

    • Ignoring claims submissions
    • Unreasonable delays
    • Not responding to communications
  3. Failing to Investigate

    • No investigation of claims
    • Incomplete investigation
    • Biased investigation
  4. Failing to Settle Promptly

    • Unreasonable delays
    • Low-ball offers to force litigation
    • Refusing reasonable settlements
  5. Compelling Litigation

    • Denying claims to force lawsuits
    • Not making reasonable offers
    • Frivolous defenses
  6. Failing to Explain Denial

    • Not providing reasons
    • Vague denial letters
    • No policy citation

Bad Faith Claims Handling

First-Party Bad Faith:

  • Insurer unreasonably denies claim
  • No reasonable basis for denial
  • Insurer knew or should have known claim was valid

Potential Damages:

  • Contract damages (policy benefits)
  • Consequential damages
  • Emotional distress in some cases
  • Attorney fees
  • Punitive damages possible

Unfair Discrimination

Prohibited Discrimination

Insurance discrimination occurs when rates or availability are based on factors not related to risk:

Prohibited Factors:

  • Race or ethnicity
  • Religion
  • National origin
  • Gender (in some contexts)
  • Sexual orientation/gender identity
  • Arbitrary distinctions

Permitted (Actuarially Justified):

  • Age (when actuarially supported)
  • Driving record
  • Claims history
  • Credit (in Idaho, with restrictions)
  • Location (related to risk)
  • Property characteristics

Rating Discrimination vs. Risk Classification

Unfair DiscriminationPermitted Risk Classification
Based on prejudiceBased on actuarial data
Not related to riskRelated to expected losses
Arbitrary distinctionsStatistical justification
IllegalLegal and appropriate

Controlled Business

What Is Controlled Business?

When a producer writes insurance primarily on:

  • Their own life/property
  • Family members
  • Business associates
  • People with whom they have controlling influence

Idaho Controlled Business Rules

  • Not prohibited outright
  • Cannot be primary business
  • Must demonstrate legitimate agency business
  • Excessive controlled business raises concerns

Unauthorized Insurance

Selling Unauthorized Insurance

Violations include:

  • Selling for unlicensed insurers
  • Placing coverage with non-admitted companies (except surplus lines)
  • Acting as agent for unauthorized insurer

Exceptions:

  • Licensed surplus lines placements
  • Self-procurement (limited)
  • Exempt transactions under law

Penalties for Violations

Range of Penalties

Violation LevelPotential Penalties
Minor First OffenseWarning, education requirement
Moderate ViolationFine, probation, suspension
Serious ViolationLicense revocation, heavy fines
Criminal ConductCriminal prosecution, imprisonment

Specific Penalties

Fines:

  • Up to $10,000 per violation
  • Can multiply by number of violations
  • Additional penalties for patterns

License Actions:

  • Suspension (temporary loss)
  • Revocation (permanent loss)
  • Conditions on continued licensure

Other Consequences:

  • Restitution to harmed parties
  • Reporting to national databases
  • Impact on future licensing
  • Civil liability exposure
Test Your Knowledge

A producer offers to pay a client's first month premium if they purchase a policy. This is an example of:

A
B
C
D
Test Your Knowledge

A producer tells a client that their current insurer is about to go bankrupt (which is false) to convince them to replace their policy. This is an example of:

A
B
C
D
Test Your Knowledge

What is the maximum fine per violation that can be imposed for unfair trade practices in Idaho?

A
B
C
D