Key Takeaways

  • Iowa requires detailed written notice when replacing life insurance or annuities
  • Producers must provide a Replacement Notice to the applicant
  • Twisting (misrepresenting to induce replacement) is a serious violation
  • A new 2-year incontestability period begins with replacement
Last updated: January 2026

Iowa Replacement Rules

Replacement occurs when a new life insurance policy or annuity is purchased with the intent to terminate or reduce an existing policy.

Definition of Replacement

A replacement occurs when a new policy is purchased and:

  • An existing policy is lapsed, forfeited, or surrendered
  • Policy values are reduced or borrowed
  • Coverage is converted or reduced

Required Disclosures

The producer must provide a Replacement Notice that includes:

ItemRequirement
ComparisonSide-by-side of existing and new policy
Surrender ValuesCurrent and projected values
Death BenefitsComparison of coverage amounts
New ContestabilityNew 2-year period starts

Prohibited Practices

Twisting

Twisting is misrepresenting an existing policy to induce replacement:

  • Falsely claiming existing policy is worthless
  • Misrepresenting surrender values
  • Hiding surrender charges of replacement

Churning

Churning is excessive replacement of policies to generate commissions.

Test Your Knowledge

What is twisting in Iowa insurance law?

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Test Your Knowledge

When a life insurance policy is replaced in Iowa, what happens to the incontestability period?

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D