Key Takeaways

  • California requires annuity recommendations to be in the consumer's best interest under CDI Regulation 2787.6
  • Producers must have a reasonable basis to believe the recommendation is in the consumer's best interest at the time of the transaction
  • California prohibits placing producer compensation interests ahead of consumer interests in annuity sales
  • Documentation of the best interest analysis must be maintained and available for CDI examination
  • Insurers must establish supervision systems to ensure producer compliance with best interest requirements
Last updated: January 2026

California Annuity Best Interest Standard

California has adopted comprehensive annuity regulations under CDI Regulation 2787.6 (California Code of Regulations, Title 10) requiring a best interest standard for all annuity recommendations.

Best Interest Obligation

Core Requirements

When recommending an annuity, the producer must:

ObligationDescription
Best InterestRecommendation must be in consumer's best interest
Care StandardExercise reasonable diligence, care, and skill
DisclosureDisclose all material conflicts of interest
No Conflict PriorityCannot prioritize compensation over consumer needs
DocumentationDocument basis for recommendation

What "Best Interest" Means in California

The producer must:

  • Have a reasonable basis for the recommendation
  • Reasonably believe the recommendation is in the consumer's best interest
  • Consider the consumer's financial situation and needs
  • Not place their own financial interests ahead of the consumer

Exam Tip: California's best interest standard is higher than mere "suitability." The recommendation must genuinely be the best option for the consumer, not just "suitable."

Required Consumer Information

Before making a recommendation, the producer must gather:

Consumer Profile

CategoryInformation Required
Age and Retirement StatusCurrent age and expected retirement date
Annual IncomeAll sources of income
Financial ResourcesAssets, savings, investments
Financial ObjectivesGoals for the annuity purchase
Intended UsePurpose of the funds
Time HorizonExpected duration before needing funds
Liquidity NeedsNeed for access to funds
Risk ToleranceWillingness to accept market risk
Existing CoverageCurrent insurance and annuity holdings
Tax StatusTax bracket, qualified vs. non-qualified

Reasonable Efforts Standard

If the consumer refuses to provide information:

  • Producer must document the refusal
  • May still proceed with consumer acknowledgment
  • Must inform consumer recommendation may not be suitable
  • Consumer must sign written acknowledgment

Care and Skill Requirements

California requires producers to exercise reasonable diligence, care, and skill:

Analysis Requirements

StepRequirement
Know the ProductUnderstand the annuity being recommended
Know the ConsumerUnderstand the consumer's situation
Compare AlternativesConsider whether other products may be better
Consider CostsEvaluate fees, charges, and surrender penalties
Consider BenefitsEvaluate riders, guarantees, and features
Match NeedsEnsure product matches consumer objectives

Product Features to Consider

  • Death benefits and beneficiary options
  • Guaranteed minimum values
  • Surrender charge schedule
  • Free withdrawal provisions
  • Penalty-free surrender triggers
  • Living benefits and riders
  • Market value adjustments
  • Crediting method (for indexed annuities)

Disclosure Requirements

Material Conflicts of Interest

Producers must disclose:

  • Compensation amounts and structure
  • Sales incentives (trips, bonuses)
  • Ownership interests in insurers
  • Any fact that might influence the recommendation

Product Disclosures

DisclosureTiming
Product summaryBefore application
Surrender chargesBefore application
Fees and expensesBefore application
Material limitationsBefore application
Free look periodAt delivery

Documentation Requirements

What to Document

  • Consumer profile information gathered
  • Products considered
  • Reason for recommendation
  • Comparison with consumer needs
  • How product meets consumer objectives
  • Any consumer concerns addressed

Records Retention

All suitability and best interest documentation must be maintained for:

  • 5 years from the date of the transaction
  • Available for CDI examination upon request

Insurer Supervision Obligations

California insurers must establish supervision systems:

Supervision Requirements

DutyRequirement
Written ProceduresPolicies for suitability review
TrainingTrain producers on best interest standard
Review SystemReview transactions for compliance
Corrective ActionAddress violations promptly
Record KeepingMaintain supervision records

Transaction Review

Insurers must review for:

  • Completeness of suitability documentation
  • Appropriateness of recommendation
  • Red flags (churning, unsuitable products)
  • Producer compliance history

Safe Harbor Provisions

Producers may rely on safe harbor if:

Fiduciary Standards Met

If the producer is subject to a fiduciary standard under:

  • SEC regulations (investment advisers)
  • DOL regulations (ERISA fiduciaries)

The producer may satisfy California's best interest standard by meeting those requirements, provided:

  • The fiduciary standard is equivalent to or greater than California's
  • The producer complies with the applicable fiduciary requirements
  • Documentation is maintained

No Safe Harbor for Non-Fiduciaries

Producers who are not fiduciaries under SEC or DOL rules must fully comply with California's best interest standard.

Exam Tip: California allows a safe harbor for SEC-registered investment advisers who meet fiduciary standards, but most insurance-only producers must comply with the full best interest requirements.

Penalties for Violations

ViolationPotential Penalty
Failure to complyWarning to revocation
Pattern of violationsLicense revocation
Consumer harmRequired restitution
Per violationFines up to $10,000
Criminal conductReferral for prosecution
Test Your Knowledge

Under California's annuity regulations, what standard must producers meet when recommending an annuity?

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Test Your Knowledge

How long must California producers retain annuity suitability documentation?

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Test Your Knowledge

Which of the following is NOT a required disclosure under California annuity regulations?

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Test Your Knowledge

What must a producer do if a consumer refuses to provide required profile information in California?

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Test Your Knowledge

Who has responsibility for supervising producer compliance with California's annuity best interest standard?

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