Key Takeaways

  • Arizona adopted the NAIC Suitability in Annuity Transactions Model Regulation requiring producers to act in the consumer's best interest
  • Producers must gather complete financial information including income, assets, risk tolerance, and liquidity needs before recommending an annuity
  • Documentation of the suitability analysis must be maintained for at least 5 years
  • Insurers must establish supervision systems to ensure compliance with suitability requirements
  • Producers cannot place their own financial interests ahead of the consumer when making recommendations
Last updated: January 2026

Arizona Annuity Suitability Requirements

Arizona has adopted comprehensive annuity suitability regulations based on the NAIC Suitability in Annuity Transactions Model Regulation. These rules protect consumers, particularly seniors, from unsuitable annuity sales.

Best Interest Standard

Effective in Arizona, annuity recommendations must meet a best interest standard:

Core Obligations

ObligationRequirement
Best InterestRecommendation must be in consumer's best interest at time of sale
No Conflict PriorityCannot place financial interest ahead of consumer
Care ObligationExercise reasonable diligence, care, and skill
Disclosure ObligationDisclose material conflicts of interest

What "Best Interest" Means

The producer must:

  • Reasonably believe the recommendation is in the consumer's best interest
  • Have a reasonable basis for the recommendation
  • Not base recommendation primarily on compensation
  • Consider consumer's financial situation, needs, and objectives

Exam Tip: Arizona's best interest standard is higher than the older "suitability" standard. Producers must put the consumer's interest first, not just ensure a product is "suitable."

Required Consumer Information

Before recommending an annuity, the producer must make reasonable efforts to obtain:

Financial Profile

CategoryInformation Required
AgeConsumer's current age
Annual IncomeAll sources of income
Financial SituationAssets, liabilities, net worth
Tax StatusTax bracket, qualified vs. non-qualified funds
Financial ExperienceInvestment knowledge and experience
Financial ObjectivesGoals for the annuity purchase
Intended UsePurpose of the annuity funds
Time HorizonExpected duration before needing funds
Liquidity NeedsExpected need for access to funds
Risk ToleranceWillingness and ability to accept risk
Existing CoverageCurrent annuities and life insurance

Documentation Requirements

Arizona requires thorough documentation of suitability:

What Must Be Documented

  • Consumer profile information gathered
  • Annuity features and benefits explained
  • Comparison with consumer's needs
  • Basis for the recommendation
  • Any consumer refusal to provide information

Records Retention

Record TypeRetention Period
Suitability analysis5 years
Consumer disclosures5 years
Transaction records5 years
Recommendation documentation5 years

Consumer Refusal to Provide Information

If a consumer refuses to provide required information:

  • Producer must document the refusal
  • May proceed if consumer signs acknowledgment
  • Acknowledgment must state:
    • Consumer was advised recommendation may not be in their best interest
    • Consumer chose not to provide information
    • Consumer takes responsibility for the decision

Sample Documentation Language

"The consumer declined to provide [specific information]. Consumer was advised that without this information, the recommendation may not be in their best interest. Consumer acknowledged this warning and chose to proceed."

Insurer Supervision Requirements

Insurers must establish supervision systems:

Supervision Duties

DutyRequirement
Policies and ProceduresWritten suitability procedures
TrainingTrain producers on suitability requirements
ReviewReview transactions for compliance
CorrectionTake corrective action for violations
Record KeepingMaintain supervision records

Exam Tip: Both the producer AND the insurer have suitability obligations. The insurer must supervise producer compliance and take action if violations occur.

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Arizona Annuity Suitability Process
Test Your Knowledge

Under Arizona annuity suitability rules, what standard must producers meet when recommending an annuity?

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Test Your Knowledge

How long must Arizona producers retain annuity suitability documentation?

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Test Your Knowledge

Which of the following is NOT required consumer information under Arizona annuity suitability rules?

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Test Your Knowledge

What must a producer do if a consumer refuses to provide required suitability information in Arizona?

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Test Your Knowledge

Who has responsibility for supervising annuity suitability compliance in Arizona?

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